Toronto Cupcake Expo

cupcake expo homepage
cupcake logo

The Toronto Cupcake Expo

The Toronto Cupcake Expo is a fictitious event which I fondly wish existed. The expo is geared towards serious bakers as well as those serious about eating cupcakes. Major draws include cupcake celebrities such as Marla Stewpart and "The Iron Cupcake" baking contest.

The three day event features a market, children's baking area, and live demonstations. There are also paid classes where attendees can learn first hand from their favourite cupcake celebrities.

My Demographic

main demographic80% of atendees are women
demographic250% of those women have children
demographic75% of those mothers have
1-3 children

My Rationale

I made a light-hearted, bright and fun page. The scrolling site is easy to navigate through and features colourful icons which can be used on event signage and print collateral. The badge-style logo can be easily applied to clothing and merchandise.

Sample Icons

cupcake icons