Cupcake Expo Logo
March  17-19, 2014
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array of cupcakes

Don't miss the Toronto Cupcake Expo!

If you love baking or even just eating cupcakes, this is the show for you! Sample, shop and share in a fun environment with plenty of celebrity bakers to give you inspiration.

Win an in-person cupcake lesson with
Marla Stewpart

Fill out a ballot at the expo to win this once in a lifetime experience. Visit the set of Marla's show for a personal cupcake crafting lesson. Airfare and hotel accommodations are included for the lucky winner and a friend.

Show off your cupcake baking skills,
(or tasting skills) with the Iron Cupcake

A week before May 15th we will announce a secret baking ingredient. Compete in our fun challenge by including our surprise ingredient in your entry cupcakes. Not feeling competitive? Don't worry we need plenty of judges too! Read more

Show Venue




March 14-16 2014




Friday: 11am-10pm
Saturday: 10am-7pm
Sunday: 10am-6pm




Better Living Centre
195 Princes’ Boulevard
Exhibition Place
Toronto, ON
Location Map
Exhibition Place is
4 kms west of Toronto via
the Gardiner Expressway or
Lakeshore Boulevard.
Take the Bloor Subway
to Dufferin Station
and Board the #29 bus
South to Exhibition Place.
The Cupcake Expo
has partnered with
nearby hotels to offer
discounted rates. more info

Show Highlights

Visit the Sweet Treat Stage for demonstrations

Check the posted schedule and join us in our large seating area where baking professionals will demonstrate new tools and techniques.

Take a hands-on class with a cupcake celebrity

Learn from the best and start baking like a professional! Book now

Shop the Bakery Market for delicious fresh baked treats

Choose from a dazzling variety of the best cupcakes in North America. Enjoy, share and be inspired in your own baking.

Find the best baking supplies to take your cupcakes to the next level

See all the best vetted gadgets and accessories all in one place.

Participate in, or judge the
Iron Cupcake!

Don’t miss this Exciting and fun contest for home bakers. Read more

Family Zone

Bring your budding bakers to the family zone for some hands on cupcake decorating fun!

Take a Class

Classes to inspire and entertain you

Our 30 minute expert lessons will cover a range of baking and decorating skills, offering you the chance to learn directly from the professionals. Take a look at our three day schedule and Book Early to get your selections.

As a bonus you only pay show admission once if you register for classes on different days!

Please contact us by email or at 1 800-CUP-CAKE if you have any questions


Class schedule

Friday May 14
5pm Featured Chef:
Gary May
Say Yes to fried, glazed cupcakes! You've heard of the "cronut", meet the "cupnut". Be the first to make this new treat. $70
6pm Julie Fabouli Learn how to decorate cupcakes with icing drop flowers, rosettes and more. Make the other bakers you know so jealous. $30
7pm Wolfgang Chuck Make an alcohol infused cupcake in one of three cocktail themes. It's always noon somewhere! $30
Saturday May 15
12pm Wolfgang Chuck Even if gluten is not for you, you can still have your cupcakes and eat them too! $30
2pm Julie Fabouli Some call them "cake-pops" but really they are merely cupcakes on a stick. Julie will teach you the best cake pop methods. $30
3pm Featured Chef: Jimmie Oliviera Jimmie will be show you how to make his famous crème fraîche filled cupcakes with British sauces. $100
6pm Featured Chef:
Marla Stewpart
Marla will be demonstrating expert fondant techniques. $100
Sunday May 16
12pm Rachael Rain Say it with cake. Create a cupcake bouquet for every occasion (well, most occasions). $30
2pm Julie Fabouli You can sneak vegetables into cupcakes! Your kids will never know the difference, Julie's don't. $30
3pm Wolfgang Chuck It's past time you made Avocado Cupcakes with lime cream cheese frosting. Wolfgang will show you how. $30
3pm Featured Chef: Mirella Dawson Mirella will wow you with her savory bacon cupcakes and share her recipe for cheddar frosting. $100

Iron Cupcake

Are you an amateur cupcake baking enthusiast? Up for a fun friendly challenge? Want to win a BIG $500 Loblaws grocery gift card or other great prizes? The Iron Cupcake is for you.

Participate as a contestant:

One week before the May 15th contest date, we will announce this year's surprise ingredient. The key is to incorporate our secret ingredient into your best recipe.

Make your cupcakes ahead of time and bring them to the show in a finished state. There will be points awarded for presentation, taste and creativity. Register and get baking!

Be an Iron Cupcake Judge

What could be better than judging a cupcake competition? Please join us in the main staging area at 4:30 pm on Saturday May 15* to help determine the Iron Cupcake Champion of 2014. Spaces are limited and on a first come first served basis, so come early!

*The contest begins at 5pm and Judging will take an hour
Judges must be over 16 with no food allergies.

Exhibitor Info

As North America’s biggest cupcake event, Cupcake Expo 2014 offers a unique opportunity for your product and/or brand to make an impact.

About our Attendees

Our show goers engage with us throughout the year via Facebook and Twitter.

Our "Frosted Newsletter", reaches subscribers 6 times annually and our show goers are very well informed about our exhibitors and vendors (through our extensive media campaign and online presence), and they come prepared to shop.

88% of our attendees are women 25–54 years of age.

30.4% are women 25–34 years of age.

52.5% have children.

Of those with children, 78% have 2–3 children.

Engaging Attendees

Family fun: cupcake Expo 2014 is a great three-day family event. kids have their own area to bake and experiment.

World class cupcake celebrities: some of the biggest names in the cupcake industry are featured including Marla Stewpart.

The Iron Cupcake: the thrill of anticipating the winners and the continuous excitement and drama keep the audience engaged and delighted.

Exhibitor Packages

Cupcake Expo 2014 offers customized packages to suit every budget from boutique brands to global suppliers. We can offer:

  • Listing in event show guide
  • Opportunity to include a promotion or participate in our Cupcake Expo newsletter contests
  • Show tickets
  • Full operational support

We have a variety of options to consider. Please contact our sales manager Ed Filbert at 555-321-1234 or by email