Modular Brochure
The Project
These double-sided modular brochures deal with complex financial details relevant to prospective donors. They are meant to give an overview and contact information as the majority of these donations are discussed personally with the representative.
An individual may receive one, two or all three of these brochures depending on their intended donation.
Design Notes
A large organization like the Arthritis Society has diverse stakeholders. In order to produce materials for specific demographics, I would consult with the appropriate team and research related offerings in other organizations.
The majority of the existing brand materials have a clinical appearance. I wanted these brochures to be eye catching and tasteful.
My Rationale
I used the organization's brand colours in order to create vibrant materials that complement each other. I arranged the dense information to make it easy to read through.